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Branding &
Graphic Design

Creating Your Logo

Creating a New Logo from Scratch

Your logo is a visual representation of everything your company stands for. For this reason, it is important to put the required resources and time into the creation of your logo and brand. Do not make the mistake of skimping on the development of this key identity piece.

Ideally, your company logo enhances potential customer’s crucial first impression of your business. A good logo can build loyalty between your business and your customers and provide the professional look of an established enterprise. With the proper design skills and creativity, your logo can quickly and graphically express many positive attributes of your business.

There are basically three kinds of logos.

Font-based logos: These consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive.

Illustration logos: These are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo.

Abstract graphic symbols: Uniquely designed symbols, such as the Nike swoosh, which create the link to a company’s brand without providing specific direction as to what the company does.

Refurbishing Your Existing Logo

If you already have an existing logo that you are satisfied with, you may just need to upgrade your logo to proper vector format.

Vector graphics allow a design to be infinitely scaled to any size without losing any quality, whereas raster images that are made up of pixels (such as a photo) will distort and become blurred when the size is altered. A vector logo file can be used for any purpose, whether it’s for tiny use on a receipt, or as a huge vinyl banner on the side of a building.

We will render various sizes of JPEG and/or PNG images for your everyday use, and supply the vector file for professional use.

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