step 2 : offline media/business cards
A very important aspect of marketing is the integration of online and offline media, and ensuring that it maintains consistency. They should always cross-reference each other to ensure you are taking full advantage of reaching your entire audience, whether it’s on your website, through a flyer printing campaign, or through social media.
Customers need to recognize your brand clearly and consistently wherever they find you. Trust is built on consistency, and repetition gives your existing marketing more mileage. Ensure that every time you put an advertisement or any other marketing piece in the public eye, customers will easily recognize it as belonging to your company.
Business Cards Worth Holding On To
Your business card isn’t just a calling card; it’s a sales piece for you and everything your business stands for. A business card should be the most circulated, readily-available and cost-effective way to tell potential customers about your business. Although some people may argue the importance of investing in a great business card, the fact is – a memorable card creates a memorable brand. People are much more likely to keep and share a unique business card.
The perfect business card is intended to be an experience as much as a source of information. Creating the perfect business card is just a matter of finding the right balance between the two, and we can provide numerous ways to capture the attention of your potential clients.
The business card rules we abide by are:
Make it clean.
We create a clean design with readable text and less clutter. A card that looks too busy will hide the message your business is trying to convey, and it will become lost on potential customers.
Make it shareable.
When it comes to a memorable design, keep in mind that your card will reach a wider audience if it becomes one that people want to share. People will share your card if they think it is unique and worthy of other people’s attention. When people remember your business card, they’ll remember your business — and that goes for memorability in design as well as functionality.
Make it unique.
A boring or poor quality business card can undermine even the most persuasive conversation, whereas a unique business card will make you and your business, stand out. There are many options in the design and production of your business cards to consider.
Looking for a quote for your printing options? Just click here for our Printing Quote Request Form.
Ideas for great offline media options
Unique finish options to make your printing memorable
For the truly unique media, have you considered