Creating a New Logo from Scratch

Your logo is a visual representation of everything your company stands for. For this reason, it is important to put the required resources and time into the creation of your logo and brand. Do not make the mistake of skimping on the development of this key identity piece.

Ideally, your company logo enhances potential customer’s crucial first impression of your business. A good logo can build loyalty between your business and your customers and provide the professional look of an established enterprise. With the proper design skills and creativity, your logo can quickly and graphically express many positive attributes of your business.

There are basically three kinds of logos.

Font-based logos: These consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive.

Illustration logos: These are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo.

Abstract graphic symbols: Uniquely designed symbols, such as the Nike swoosh, which create the link to a company’s brand without providing specific direction as to what the company does.

Refurbishing Your Existing Logo

If you already have an existing logo that you are satisfied with, you may just need to upgrade your logo to proper vector format.

Vector graphics allow a design to be infinitely scaled to any size without losing any quality, whereas raster images that are made up of pixels (such as a photo) will distort and become blurred when the size is altered. A vector logo file can be used for any purpose, whether it’s for tiny use on a receipt, or as a huge vinyl banner on the side of a building.

We will render various sizes of JPEG and/or PNG images for your everyday use, and supply the vector file for professional use.

The Logo Design Process

Before we get started on the design process of your new logo, you should first articulate the message you want your logo to convey. Try writing a one-sentence image and mission statement to help focus your efforts. We will stay true to this statement while creating your logo.

We will work with you to develop a branding strategy based on the following considerations:

Look at the logos of other businesses in your industry. Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you want to differentiate your logo from those of your competition.

Focus on your message. Decide what you want to communicate about your company. Does it have a distinct personality-serious or lighthearted? What makes it unique in relation to your competition? What’s the nature of your current target audience? These elements should play an important role in the overall design or redesign.

We will work with you to ensure your logo is clean and functional. Your logo should work as well on a business card as on the side of a truck, thus needs to be scalable, easy to reproduce, memorable and distinctive. For this reason, we create all our logos in proper vector format. This also allows logo reproduction in black and white, so it can be faxed or photocopied as effectively as in color.

As professional designers, we observe certain practices that ensure your logo design is effective and versatile. There are some logo design pitfalls that can have expensive repercussions if missed, and we will discuss these with you as we go. In the end, you will have an effective and versatile product to brand your company image with.