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social media

Although most business owners agree that Social Media has a valuable connection to existing and perspective clients, many still aren’t sure how to incorporate it into their business strategy. Understanding the true purpose of social media, and evaluating why the public use it as a way to connect with brands is the first step.

The next step is considering how, as a business, should I be planning my Social Media strategy? This question is the focus of our Social Media Best Practices for Business session, which allows us to help understand and develop your social media goals, as well as create a strategy that suits both your financial budget and availability of time to dedicate to social media.

Social Media Best Practices for Business – $125 plus GST per person

In this session, we’ll dive into the research that shows how most companies really use social media – and what the most effective users do differently.

We will work with you personally to establish:

  • The right (and wrong) reasons to use Social Media for your business
  • Full platform review: Each business has unique needs that can be met using Social Media in various ways. Where should you be?
  • Budget – time and dollars. Contrary to popular belief, social media for business is not free.
  • Define Your Personality. Your customers don’t use social media to be advertised to; they use it to build relationships. What personality should your business have?
  • Engagement Strategy – Putting the plan into practice!
  • Graphics and branding – an often missed opportunity to showcase your brand

Facebook Business Page Set-Up: $150.00 plus GST/mo

Complete set-up of a Facebook Business Page that includes keyword-rich, SEO-friendly profile information for your business, as well as cross-linking with your website and other applicable profiles. Graphic services included* are a custom-designed cover photo and profile picture (avatar). If applicable, we will import of Your Blog (or any Feed) on a Custom App, and custom app images (seen in sidebar of Timeline).

LinkedIn Personal or Business Page Set-Up: $75/hr

This includes a professional interview, bio write-up, platform set-up and image upload

FACEBOOK MAINTENANCE PACKAGES

Entry Maintenance Package: $150.00 plus GST/mo

Entry Package Summary: Our goal with this package is to keep your Facebook page updated with engaging posts and prompt replies to comments and/or messages on your page. This package also includes connecting with other Business pages to generate brand awareness outside of your own Business Page.

Your dedicated Social Media Specialist will:

  • Research information for your posts including a combination of relevant shared links, text posts and photos
  • Organize any additional information provided by you into timely and appropriate posts
  • Conduct a single one hour strategy meeting on a monthly basis upon request
  • Provide basic Facebook platform customization as determined by Cohesion Media
  • Create 2 – 3 targeted and informative posts on your Business page week, plus additional Connecting/Engagement posts with other relevant Business pages
  • Respond to public Customer Service issues/requests
  • Provide general maintenance of client public information (hours of operation, location, etc.)
  • Select and incorporate suitable stock photos and graphics as determined by Cohesion Media
  • Arrange custom designed graphics at your request, such as custom cover photos, custom avatars or custom event/promotion graphics*
  • Incorporate Facebook ad campaigns or Boost-Post budgets at your request*

 Premium Maintenance Package: $500.00 plus GST/mo

Premium Package Summary: Our goal with this package is to provide the same great services and support that are offered in our Entry package, but with the addition of increased engagement and activity on your Facebook page, organized Facebook Contests/Sweepstakes, quarterly Key Performance Metrics Reports, Custom-made graphics and increased Connecting and Content Research services.

FACEBOOK MAINTAIN & GROW PACKAGES

Maintain & Grow Package Summary: These packages includes all the elements of the Entry or Premium Maintenance Packages, plus strategy development for actively growing and promoting your page, rather than just maintaining it. This includes incorporation of Post Boosts and monitoring of ad campaigns.

Maintain & Grow Level I: $200 plus GST/mo

Includes Entry Level Maintenance package plus:

  • Weekly Post Boosts targeted to a customized demographic.

Maintain & Grow Level II: $250 plus GST/mo

Includes Entry Level Maintenance package plus:

  • multiple Post Boosts targeted to a customized demographic
  • Monitoring of Ad Campaign that can be focused on increasing Page Likes, and/or Page Post Engagement.

Maintain & Grow Level III: $500 plus GST/mo

Includes Entry Level Maintenance package plus:

  • multiple Post Boosts targeted to a customized demographic
  • Monitoring of multiple Ad Campaign that can be focused on increasing Page Likes, and/or Page Post Engagement.

Maintain & Grow Level IV: $750 plus GST/mo

Includes Premium Level Maintenance package plus:

  • multiple Post Boosts targeted to a customized demographic
  • Monitoring of multiple Ad Campaign that can be focused on increasing Page Likes, and/or Page Post Engagement.

Maintain & Grow Level V: $1,000 plus GST/mo

Includes Premium Level Maintenance package plus:

  • multiple Post Boosts targeted to a customized demographic
  • Monitoring of multiple Ad Campaign that can be focused on increasing Page Likes, and/or Page Post Engagement.

FACEBOOK AD CAMPAIGN ONLY (no maintenance)

Do you prefer to do your own Facebook Business Page maintenance? We offer a service package that provides properly set-up and maintained Facebook Ad campaigns which include:

  • Getting more Page Likes – Build a bigger audience through sponsored stories
  • Advanced targeting of Cost/Bidding For Clicks (CPC) ads
  • Individual post promotion (Post Boosts)
  • Properly sized ad graphics and copy

We offer Ad Campaign Management services in one-time or monthly budgets of:

  • $50+GST /mo
  • $100+GST /mo
  • $250+GST /mo