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March  2018
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Contest Winner for Website Contest Give-a-way!

Evanescence Gallery and Art Studio

By Arlene Westen Evans

When I began my business eight months ago, I really thought I could build my own website by using the template program that came with my computer. I felt it was the only way I could control the information that was on the site. I already had a Facebook page…had created my own BlogSpot page…how hard could it be? I laboured through the learning curve that ensued.

Since then, not only have I come to realize the importance of having a website, more importantly, I have come to realize why mine is so inadequate. There is a very apropos saying “sell your strengths, buy your weaknesses”.  One of the toughest lessons I have had to learn as a new business owner is that I cannot do everything and accept that the best use of my time is not spent trying to figure things out in areas where I haven’t any expertise.

I have learned that a website is much more than just having a ‘web presence’. My website lacks the kind of customization that I am seeing on other sites…e.g. the local funeral home is an impressive site. I absolutely love it!! It offers clear and easy navigation tools, options for signing up to newsletters, sales via the website and I have complete confidence in the company when I visit their site.

I would like people to visit my site repeatedly and look at pages other than just my ‘Home’ page. As I struggle to build my business, I question whether the advertising dollars I paid out in other forms of media actually paid off. Not only do I want to be able to attract more people to my business, I want to have the ability to measure the effectiveness of my website.

I have spoken to a lot of website designers lately, at Cohesion Media and through other local firms, and they seem pretty convinced that a professionally-designed website is fundamental to the success of any business in this day and age. I am keeping my fingers crossed that I win your contest! 


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