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November  2017
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Changing the Focus

 This week has been like so many others for small business owners, the many ups and downs of running your own business. We recently started work on a new logo for a client who contacted us last week who then informed us that she had heard some, let’s call it “Not so good” feedback about our business, however she still decided to give us the opportunity to brand her new business by creating a new logo, business cards and website. I am very pleased to report that she loves the work we are doing for her and she took the extra time to email us saying that she is very happy with our service.

The tricky thing about all this is we regularly hear great, positive feedback about how we are doing things, yet when there is something not so flattering being said the first instinct is to get mad, wonder who is saying unscrupulous things about our business or immediately try to defend ourselves.  Its then, that I need to remember to take a step back and reflect on all the positive things and remember that you can’t please everybody, (although it is always my goal) especially when the customer doesn’t always know what they want or needs something done so quickly that time just will not allow “full customization” or what they “want” just won’t work and look good at the same time.

I think having something that looks good, far outweighs “wants” when it’s a matter of branding. In fact if it looks good, your customers will “want” what you have to offer.

Thank you to all of our customers and please, keep sending us feedback on what you think of us, (both good and bad)  so we can continue to improve.

Ryan

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